A well-known high-end solid wood furniture brand in China faced challenges such as uneven coating quality and strong odor in its production process, which affected product competitiveness. To solve these problems, the brand partnered with Hongchang Coating to adopt a one-stop eco-coating solution.
Hongchang customized the High-Point PU series products and low-free curing agents according to the brand’s demand for showcasing wood texture and environmental protection. The products feature excellent permeability, which perfectly highlights the natural grains of solid wood, and low odor, ensuring the health of construction workers. During the cooperation, Hongchang provided professional technical guidance, optimizing the coating process to improve production efficiency by 20%.
After the implementation of the solution, the furniture brand’s products passed strict environmental tests, with VOC content far below national standards. The products were well received by consumers for their natural texture and environmental performance, significantly enhancing the brand’s market share. This case has become a typical example of win-win cooperation between Hongchang and high-end furniture enterprises.