Introduction
Welcome to Hongchang Coating , a professional manufacturer of wood coatings and eco-friendly furniture coatings, dedicated to providing integrated eco-coating solutions for global furniture brands, manufacturers, and distributors. We highly value your privacy and are committed to protecting the personal and business information you provide when using our foreign trade website (hereinafter referred to as “the Website”). This Privacy Policy explains how we collect, use, store, and safeguard your information, as well as your rights regarding your data. By accessing or using the Website, you agree to the practices outlined in this Policy.
Information We Collect
We collect information to better understand your needs, provide targeted services, and support our B2B cooperation with you. The information we collect falls into the following categories:
Personal & Business Information
This includes details you voluntarily provide through inquiry forms, contact submissions, or cooperation discussions, such as:
- Your full name, job title, and contact information (email address, phone number, postal address);
- Your company name, industry, business scope (e.g., furniture manufacturing, home decoration);
- Specific needs related to wood coatings (e.g., customization requirements for high-point PU wood coatings, eco-friendly coating specifications).
Technical Information
Automatically collected when you visit the Website to ensure smooth operation and optimize your experience:
- Your IP address, browser type and version, operating system;
- Referral URLs (how you accessed our Website), device model, and network connection type;
- Pages visited, time spent on each page, and interactions with content (e.g., product series clicks for high-point wood coatings).
Cookies & Tracking Technologies
We use cookies and similar tools (e.g., web beacons) to:
- Remember your preferences (e.g., language settings) for subsequent visits;
- Analyze Website traffic and user behavior (e.g., interest in eco-coating solutions) to improve content relevance and service quality.
How We Use Your Information
Your information is used solely to support our cooperation and enhance your experience with Hongchang, including:
- Responding to your inquiries (e.g., quotes for wood coatings, technical support for eco-friendly 涂装 solutions);
- Processing your customization, OEM/ODM, or cooperation requests (e.g., tailoring high-point PU coating solutions for your furniture production);
- Improving the Website’s functionality (e.g., optimizing product display pages based on your access habits);
- Sending you business-related updates (e.g., new eco-coating certifications, high-point wood coating product launches) only with your explicit consent;
- Complying with applicable laws, regulations, or legal obligations (e.g., tax filing, industry compliance for coatings).
Sharing of Information
We strictly protect your information and will never sell, rent, or trade your personal/business data to third parties for profit. We may share limited information only in the following legitimate scenarios:
- With trusted third-party service providers that support our operations (e.g., website hosting services, logistics partners for coating sample delivery, data analytics tools to optimize the Website)—these providers are bound by confidentiality agreements and may only use data for services to Hongchang;
- When required by law, government authority, or legal process (e.g., responding to a lawful subpoena related to coating industry regulations);
- In the event of a business transaction (e.g., merger, acquisition, or asset transfer), where your information will be transferred to the successor entity (with continued privacy protection obligations).
Data Storage & Security
We implement industry-standard technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction, including:
- Secure storage of data on encrypted servers (aligned with our credentials as a National High-Tech Enterprise);
- Strict access controls (only authorized personnel can access sensitive data);
- Regular security audits and vulnerability scans to address potential risks.
Please note: While we strive to ensure maximum security, no online transmission or electronic storage system is 100% secure. We cannot guarantee absolute protection against unforeseen or malicious cyber threats.
Cookies & Your Choices
You can manage cookie settings through your browser (e.g., disable or delete cookies). However, disabling essential cookies may affect Website functionality—for example, you may not be able to submit inquiry forms or view customized coating solutions properly. For more details on cookie types and management, please refer to your browser’s help documentation.
Your Rights
Depending on your location (e.g., EU under GDPR, other regions with data protection laws), you may have the following rights regarding your information:
- Request access to the personal/business data we hold about you;
- Request correction of inaccurate or incomplete data;
- Request deletion of your data (where we no longer need it for cooperation or legal purposes);
- Withdraw consent for non-essential uses (e.g., marketing updates) at any time;
- Object to or restrict certain data processing activities (subject to legal exceptions).
To exercise these rights, please contact us using the details in Section 8.
Third-Party Links
The Website may contain links to third-party platforms (e.g., industry associations, logistics partners, or payment gateways). Hongchang is not responsible for the privacy practices, content, or security of these external websites. We recommend reviewing the privacy policies of any third-party sites you visit.
Updates to This Policy
We may revise this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The updated Policy will be posted on this page with a clear “Last Updated” date. We encourage you to review this Policy regularly to stay informed about how we protect your data.
Last Updated: [October 2025]
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your information, please contact us via:
Phone: 86-0757-25381709
Email: sales@hc-coating.com
Website: https://hchighpoint.com
Address:No. 6, Lingxi Taiping Industrial Zone, Jun’an Town,Shunde District, Foshan City, Guangdong Province,China
Headquarters: Jun’an Town, Shunde District, Foshan City, Guangdong Province, China
Shaoguan Branch: Shaoguan City, Guangdong Province, China