A national whole-house customization brand with over 300 stores across China needed a flexible and eco-friendly coating solution to meet the personalized needs of different customers. It chose Hongchang Coating for its professional R&D capabilities and comprehensive service network.
Hongchang tailored a targeted solution based on the brand’s product characteristics, including living room furniture, bedroom sets, and kitchen cabinets. The solution covers multiple product series such as High-Point transparent varnishes, solid white paints, and colored paints, which can be customized according to different wood materials and color requirements. With the support of Hongchang’s 500+ domestic sales points, the brand achieved efficient supply and timely technical support in various regions.
The cooperation not only solved the brand’s pain points of inconsistent coating quality and slow customization response but also helped its products obtain environmental certification, enhancing customer trust. Up to now, the two parties have maintained long-term cooperative relations, and the solution has been promoted to the brand’s national stores, achieving mutual development and win-win results.